As a Syracuse credit union, we’ve been helping people figure out their money for a long time, since 1976, in fact. In that 43 years we have gone through a few “facelifts”, but nothing like what we decided to do over the last year.
Internally, we have always known who we are. We have strong convictions on how we treat our members and are committed to delivering the courtesy and respect they deserve. Honestly, we know what we expect from ourselves. We assumed that everyone else knew too. In order to make our brand and promise to our members that much clearer, we decided to make a change. We’re a proud Syracuse credit union, and we want to shout it from the rooftops.
If you’ve been to our website, you know that a little over a year ago we changed how it looked. We wanted it to better represent who we are and what we want to deliver to our members as a Syracuse credit union. It was an awesome opportunity to look inward and see not only who we are as a credit union, but how we’re presenting ourselves to the public.
After that, we decided to retell our story.
A “nuts and bolts” internal evaluation was in order. It was exciting and a little nerve-wracking to see our strengths and weaknesses as an organization, but what we learned was that everyone on our team had a passion for taking care of our members. We also learned that maybe we weren’t doing a great job of getting that message out… and there’s always room to improve.
So that’s what we did…we got better!
We wanted to tell a better story about who we are after 43 years of business in Syracuse. It was time for a look that matched the organization we were, the people we were, and the members we serve. We needed to tell a story about family and community.
Sometimes you wanna go where everybody knows your name…
We’re a family here. Not just our team, but all of our members are part of our family. We’re proud of the fact that we’re not the largest Syracuse credit union, but that our members think we’re the best. We believe that everyone should feel welcome in this family. We believe that no matter where you come from or your current situation, it doesn’t dictate where you’re going. We want to be there for our members, our family, every step of the way.
Where are we going with all of this…
We updated the look and feel of our logo, our branch, and our website, and we’re going to continue making changes throughout the year. We have also recently partnered with WISE, a satellite school of Syracuse University to introduce small business training to local entrepreneurs. Successful individuals contribute to a successful community, and we’re committed to making Syracuse the best place to live and thrive. We are continually evolving into the best credit union we can be…and it’s all for you.
This is just the beginning. Please come along for the ride! It’s where you belong.